What can a popular article do for your business?

An article that gets attention can...

1. Drive targeted traffic to your site 24-hours a day 2. Double, even triple your sales 3. Gain hundreds of valuable, incoming links to your website increasing your search engine position 4. Automatically fills your inbox with partnership and joint venture opportunities 5. Increases your personal branding and credibility - you can dominate your market 6. Springboard for more no-cost publicity such as interviews, magazine articles, profiles, reviews, radio show coverage and more.

What's even more exciting is that you can accomplish so much of this with just one or two very hot articles.

Now, true it may take you a few tries to really hit with one of your articles, but there are some techniques that you can apply to increase attention to your articles.

ARTICLE WRITING SECRETS THAT WILL GET THEIR ATTENTION

1. Choose Your Topic Wisely. Sounds simple, but here's what you need to do. First, your topic must be relevant to what you are marketing. The problem you address in your article must be the same or at least closely related to the problem you are solving or desire you are fulfilling with your website. Second, your topic must be intriguing.

2. Stand Out From The Crowd. What is the unique perspective, experience, opinion, solution or value that you will bring to your topic? Publisher's seek out information that stands out. For instance, can you provide hard statistics based on testing? How about a detailed case study? Do you bring a fresh perspective that will make someone say "that's awesome!"? Are you targeting an area that is extremely popular, where the buzz factor is already peaking?

3. Writing Style. You may have thought professional writers have the edge here, in reality, the opposite is true. Often, an informal, conversational, simple style wins out over a general, fluffy or overly verbose style. Although they are professionals, ezine and magazine publishers are real people that "feel" the tone of an article and are always on the lookout for articles that will touch their readers as well as inform them.

4. Be Specific, Be Focused. The best article writing comes when you are addressing one main issue, problem or desire without losing focus and jumping around. If you are writing about dog training, then you are better to focus on one critical problem within dog training, don't try and cover the entire topic in a 800-word article.

5. Understand How To Write An Effective Resource Box. I have to admit, this one gets me every time. I am both a writer and ezine publisher, so often I have come across well written articles that I choose to publish that I know will not do a good job of delivering my reader to their website. After all, the entire intent of your article should be to capture publisher and reader attention, but ultimately, enticing them back to your website. How much time does the average writer spend on refining the 4-5 line resource box that follow their articles? In most cases, a few minutes, yet this is the most important part of your article. Test the first line, make it risk-free for your reader to visit your site, get their attention by creating a lop-sided value proposition by giving away valuable material.