A world-class leader in machine-tool technology and manufacturing, has been named the official machine tool of NHRA.

The official marketing partnership is the first for Okuma in NHRA POWERade Drag Racing and increases Okuma's presence in NHRA. The company also is the primary sponsor of Bill Miller's Top Fuel team and an active sponsor of a NASCAR race team.

"We believe the lessons learned from the application of advanced machining technology to the production of highendurance, high-reliability racing engines give Okuma machine tools a competitive edge in the market," said Okuma President Larry Schwartz. "That's why we're very excited about our partnership with NHRA."

As part of the exclusive multiyear agreement, NHRA is providing Okuma with multiple exposure opportunities through a variety of marketing platforms, including NHRA-produced publications and track signage at each NHRA POWERade Drag Racing Series event. In addition, Okuma will have the opportunity to use the NHRA mark in its advertising and promotional campaigns.

"We are pleased to welcome Okuma America as a valued official sponsor of NHRA," said NHRA Vice President-Sales & Business Development John Covarrubias. "We are looking forward to providing Okuma with optimum marketing value by helping them identify more potential customers through their association with NHRA."