Mr. Dinee's primary responsibilities are managing the sales and marketing activities throughout Europe. He will report directly to Urs W. Stampfli, Vice President and Director of Global Sales & Marketing for Concord, and is based in Concord's French office.

Mr. Dinee joins Concord from APPLE Computer Europe, where he served as Business Re-engineering Manager. His main responsibilities involved the re-engineering of the sales business unit through sales force automation, customer relationship management and implementing sales methodologies.

From 1998 to 2002, he created and managed the Strategic Account Office at SONY CNC Europe. While in this position he grew market share and improved profitability by developing business with major European and global retailers and distributors in the consumer electronics, information technology and mass merchant channels. His major product focus at Sony was in video, audio, IT recording media and small hardware.

Mr. Dinee also served as Key Account Manager for the ESSELTE (SWE) group from 1996-1998 and as Pharmacy Marketing Manager with BOIRON (FRA), the worldwide leader for homeopathic medicine from 1993-1996.

Urs W. Stampfli, Senior Vice President and Director of Global Sales & Marketing for Concord, stated, "We welcome Marc to the Concord worldwide sales team. He is a seasoned international sales and marketing executive, having worked for companies based in the United States, Japan, Sweden and France. He brings an understanding of and influence within the European consumer electronics sales channels, which we believe represent important avenues for Concord's international sales growth."

About Concord Camera Corp.

Concord Camera Corp. is a global developer, designer, manufacturer and marketer of high quality, popularly priced, digital, instant, Advanced Photo System (APS), and 35mm cameras. Concord markets its cameras under the trademarks POLAROID, CONCORD, KEYSTONE, CONCORD EYE Q, LE CLIC, GOLDLINE, APEX, and ARGUS. Concord sells and markets its camera products worldwide through direct sales offices in the United States, Canada, Germany, Hong Kong, the United Kingdom and France and through independent sales agents. Concord manufactures its products in its vertically integrated manufacturing facilities in the People's Republic of China. The Polaroid trademark is owned by Polaroid Corporation and is used by Concord under license from Polaroid. CONCORD, KEYSTONE, CONCORD EYE Q, LE CLIC, GOLDLINE, APEX and ARGUS are trademarks and/or registered trademarks of Concord Camera Corp. in the United States and/or other countries.

Except for the historical matters contained herein, statements in this press release are forward-looking and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that forward-looking statements, including the statements regarding anticipated or expected results and the future introduction of new products, involve risks and uncertainties which may affect the Company's business and prospects, including the risks discussed under "Risk Factors" in the Company's Annual Report on Form 10-K for the fiscal year ended June 28, 2003 and subsequently filed reports. Any forward-looking statements contained in this press release represent our estimates only as of the date hereof, or as of such earlier dates as are indicated, and should not be relied upon as representing our estimates as of any subsequent date. While we may elect to update forward-looking statements at some point in the future, we specifically disclaim any obligation to do so, even if our estimates change.